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Measuring the Economic Impact of COVID-19 on the Global Cultural and Creative Industries

BOP's new report for UNESCO sets out the huge global impact of COVID-19 on the cultural sector.

Jonathan Todd

BOP Chief Economist

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I would love to speak to you about how we can use our experience to enable sustainable urban development through culture and creativity in your city.
 

Jonathan is an economist with over a decade’s experience in impact assessment and evaluation, and high-level policy experience, particularly within the cultural and creative sectors.

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The Brief

LOCATION

Global

CLIENT

UNESCO

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  1. Evaluate the economic impact of COVID on the Cultural and Creative Industries

  2. Indentify the sectors, regions and cities most impacted from the pandemic

  3. Estimate the losses in revenues across different countries

Context

The cultural and creative industries have fared consistently worse than national economies overall. We estimate they contracted by US $750 billion in gross value added in 2020, while job losses in this field are estimated conservatively at 10 million worldwide.

Approach

Losses in revenue of cultural and creative industries in 2020 ranged between 20 to 40% across different countries.

 

The biggest absolute falls in the economic contribution of the cultural and creative industries have been observed in megacities and other major urban centres, where these industries are heavily concentrated.

Findings

BOP pioneered an approach using rapid evidence review combined with LinkedIn data.

Download Report

Cultural and creative industries in the face of COVID-19: an economic impact outlook

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Through the 2030 Agenda for Sustainable Development, the UN has recognised the essential role of culture in sustainable urban development.  Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate,

Cultural infrastructure and events are the single biggest component of the tourist product of cities

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